Project Description

“Créathon” – Participatory workshop for developing the new identity for the Grand-Duchy of Luxembourg

The mission was to generate various concepts how the identity of the Grand-Duchy should look like and what elements are needed to increase the visibility.

50 people with different disciplines, backgrounds and age participated on a voluntary basis.

The Créathon resulted in 5 conceptual directions that were the foundation for the new identity of the country.

Inspiring Luxembourg



The final result is visible through out the country and in detail on the website:

Nation Branding Committee Luxembourg, Ministry of State Luxembourg, Ministry of Economy Luxembourg

Jan Glas mission was to develop, manage and lead this co-creation event in association with Stoldt Associés and Opitz new Media.

Prof. Dr Leon Cruickshank, Professor of Design and Creative Exchange,  Imagination Lancaster – Lancaster University and 

Ingrid Van der Wacht, International Project manager, Dutch Design Foundation.

The workshop took place 4-5 march 2016 at LUCA, Nyuko and Carré, Luxembourg-City.

Photos by Sven Becker