yellow ball led various strategic working groups to develop the implementation of the strategy

The subjects

• Action Plan Outline

• Targeted international promotion actions

• International media relations

• Impact measurement & monitoring

• Social networking

Objectives

• Developing the implementation of the strategy in the form of actions, in the short and medium term

• Constructive exchange and learning process of the diverse stakeholders

Outcomes

• Awareness of the need for regular exchange of stakeholders

• More cooperations between stakeholders

• Strengthening the "Cellule pour la Promotion de l'Image de Marque", clarifying their role and added value

The vision of the "Cellule pour la Promotion de l'Image de Marque"

Our vision is to position Luxembourg as a committed player on the international scene, a strong ally for sustainable growth, a facilitator of innovative ideas that can contribute to a better world.